My profile

Senior level executive with 15+ years of international experience in e-commerce and digital marketing for luxury brands.

Qualification summary

  • Unique e-commerce experience with luxury brands (managed projects for 40+ fashion brands)
  • Experienced in managing innovative digital projects, from the concept to the execution
  • Strong people management expertise in international and multi-functional working environments
  • Solid analytical, organizational and project management skills
  • Entrepreneurial mindset
  • Native Italian speaker, fluent in English      

Professional experience

Consultant - E-commerce consultant for luxury brands (March 2014 — Present)

  • Providing consultancy and support to Fendi (LVMH Group) for the launch of their new e-commerce website, mainly in platform and providers selection, creative agency pitch, project management, interface design, business intelligence, cross channel set up
  • Strategic consultancy to E_Lite (Kering Group), aimed to smooth the transition to the new organization

E_Lite - Kering Group - General Manager (September 2012 — March 2014)

  • Managed the e-commerce operations, providing strategic guidance to the brands' teams in Milan / Paris / London, for the following websites: Bottega Veneta, Saint Laurent Paris, Stella McCartney, Sergio Rossi, Alexander McQueen, Balenciaga, Brioni
  • Accountable for the brands' e-commerce sales results
  • Set up from scratch of the new company (hired 30+ people) in 6 months
  • Completed the re-platforming of all the already existing websites in less than 1 year
  • Led the Store and Site Management, Content and Campaign Management, Web Marketing, Business Intelligence teams (25 people)
  • Managed the transition to the new web marketing strategy / agency, operating at group level
  • Managed the set up of the new cross channel strategy for the group's brands
  • Report to E_Lite CEO

YOOX Group - Special Commercial Projects Director (deputy GM) (January 2012 — September 2012)

  • As a deputy General Manager of the joint venture between YOOX Group and Kering, was part of the special team in charge of defining all the relevant aspects (resources, objectives, processes, planning, etc.) of the new company.

YOOX Group - Interactive Services / User Experience Director (November 2008 — December 2011)

  • Responsible for the group's web project management, interface design and e- commerce conversion rate optimization activities, for all the group's websites (both mono and multi brand)
  • Led the project management, product management, creative design and web business intelligence teams (20 people)
  • Successfully coordinated the launch of 20+ new mono-brand websites / releases, including the yoox.com mobile application and the first full responsive website
  • Coordinated the efforts to streamline the user experience across all the group's websites
  • Set up of the internal creative design team
  • Report to the YOOX Group CEO

YOOX Group - YOOX Services Director (January 2006 — November 2008)

  • Director of the division in charge of setting up the mono-brand Online Stores powered by YOOX Group
  • Set up of the division, including project managers, web designers, developers, etc. (20+ people)
  • Successfully launched the first set of Online Stores for the most important fashion brands (Marni, Diesel, Armani, Valentino, etc.)
  • Coordinated all the company processes reengineering, moving from a pure online retailer to a first class service provider
  • Report to the YOOX Group CEO

YOOX Group - Marketing Manager / Site Manager (October 2002 — December 2005)

  • Set up and coordination of the marketing and site management teams (10 people)
  • Responsible for the yoox.com functional design and conversion rate optimization
  • Accountable for the new customers acquisition and existing customers retention at worldwide level
  • Introduced a new customers acquisition model based on life time value
  • Successfully launched the direct marketing program reserved to the yoox.com top customers

eBay - Web Marketing Specialist (September 2001 — October 2002)

  • Responsible for the affiliation and search engine marketing activities for the Italian market 


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